What is the National Mature Media Awards and Who Enters the Competition?

The awards program, now in its 29th year, is the largest competition of its kind: it annually recognizes the nation’s best marketing, communications, educational materials, and programs for older adults. Hundreds of local, state, and national organizations enter the annual competition. These include Area Agencies on Aging, senior centers, retirement housing organizations, hospitals and health systems, writers and publishers, AARP, Medicare health plans, the National Institute on Aging and organizations and companies that serve older adults.

How are the winners recognized?

Gold, Silver, Bronze, and Merit certificates are awarded by entry division, classification, and category. Winners also receive national recognition and a license to use the awards program logo for promotional use. A panel of mature market experts review and score entries based on the review criteria listed on seniorawards.com.

How does the online entry process work?

Submitting your entry information online is as easy as 1, 2, 3:
  • Review the submission guidelines
  • Complete the online entry form and print a copy of your e-mailed entry receipt
  • If you are sending a physical copy of your entry, and/or paying by check, send a copy of your e-mailed entry receipt along with one copy of your entry to:

      2020 National Mature Media Awards
      c/o Mature Market Resource Center
      328 West Lincoln Avenue, Suite 10
      Libertyville, IL 60048

      Standard entries will be accepted through March 31st ($65/entry). Late entries will be accepted April 1st-10th ($75/entry). Some entry categories require an additional fee.

      Who Organizes the National Mature Media Awards?

      The Mature Media Awards is organized by the Mature Market Resource Center (MMRC), a national clearinghouse for the older adult market. Other well-known MMRC programs include the New Product & Technology Awards, and National Senior Health & Fitness Day.

      Where can I get more information?

      Call the Mature Market Resource Center’s staff at 1-800-828-8225, or e-mail: info@seniorawards.com.